Happiness heals, especially for children in hospitals who use it as a source of inspiration and as a beacon of hope. The Make Room campaign was created especially for that purpose. A joint effort between EON and the Kythe Foundation, the campaign made use of real-life stories spread across various platforms that reached out to the kind-hearted nature of Filipinos. Make Room drove the audience to find ways to help children heal in more holistic ways.
Since 1992, Kythe has been the only organization in the country offering the Kythe Child Life Program (CLP), sending trained professionals and volunteers to conduct play-inspired activities as a form of psychosocial support. The Make Room campaign was birthed from a study that showed that children who join CLP activities had lower levels of anxiety - making them calmer and more cooperative during treatments.
“Happiness heals, especially for children in hospitals who use it as a source of inspiration and as a beacon of hope.”
Make Room would reach out to volunteers and donors who can influence other kind-hearted Filipinos. Taking inspiration from recent successful advocacies, Make Room brought its heart-tugging stories online to best become part of the target audiences’ digital lives and conversations.
“Make Room brought its heart-tugging stories online to best become part of the target audiences’ digital lives and conversations.”
