As the  Fédération Internationale de l'Automobile (FIA) continues to make headway in the field of motorsport, their focus on creating a culture of innovation and leadership remains as the global directive. 

In line with the theme of “Empowering the Future: Unlocking Motorsport’s Potential” the 6th iteration of their annual conference took place for the first time in Asia. 

In a week-long conference that flew in personalities and leading figures in motor sport from all over the world, the event featured various breakout sessions, an exhibit with 30 international brand partners, and an overall immersion into the world of the FIA. 

EON played a role in the scheme of things through the management of the conference and its proceedings, from the plenary itself to the very specific technicals, interpretation, and branding requirements of the event.