The Philippine Trust Study

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The Philippine Trust Study (PTS) is the EON Group’s proprietary research that looks into the levels and drivers of trust among Filipinos all over the Philippines. The nationwide survey has served as a vital resource, offering insights into the evolving expectations Filipinos hold for their leaders, institutions, and businesses.

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We have partnered with Ateneo de Manila University’s Development Studies Program, to bring you the 2024 Philippine Trust Study, “The Accountability Revolution: Why Filipinos Demand Proof Before Trust,” which captures a transformative shift in the way trust is earned today. Delve into how Filipinos are increasingly seeking concrete evidence and measurable outcomes before extending trust, making accountability a defining expectation across sectors. See how this heightened demand for transparency and reliability has fundamentally redefined how institutions gain public confidence.

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EON continues to shine a light on these critical dynamics, empowering institutions to understand and meet the evolving standards of trust in Philippine society.

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[/ffb_param][/ffb_paragraph_2][ffb_emptySpace_2 unique_id=”5ehl6m0k” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22height%22%3A%2225%22%7D%7D%7D”][/ffb_emptySpace_2][ffb_heading_2 unique_id=”5efspqd6″ data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A0%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22text-is-richtext%22%3A%220%22%2C%22tag%22%3A%22h3%22%2C%22align%22%3A%22text-center%22%2C%22align-sm%22%3A%22%22%2C%22align-md%22%3A%22%22%2C%22align-lg%22%3A%22%22%7D%2C%22b-m%22%3A%7B%22mg-xs%22%3A%7B%22t%22%3A%2250px !important%3B%22%2C%22b%22%3A%2220px !important%3B%22%7D%2C%22mg-sm%22%3A%7B%22t%22%3A%2250px !important%3B%22%2C%22b%22%3A%2220px !important%3B%22%7D%2C%22mg-md%22%3A%7B%22t%22%3A%2250px !important%3B%22%2C%22b%22%3A%2220px !important%3B%22%7D%2C%22mg-lg%22%3A%7B%22t%22%3A%2250px !important%3B%22%2C%22b%22%3A%2220px !important%3B%22%7D%7D%2C%22clrs%22%3A%7B%22text-custom-color%22%3A%22%23ff671f%22%2C%22text-align%22%3A%22left%22%2C%22text-align-sm%22%3A%22left%22%2C%22text-align-md%22%3A%22left%22%2C%22text-align-lg%22%3A%22left%22%2C%22font-size%22%3A%2224%22%2C%22font-size-sm%22%3A%2224%22%2C%22font-size-md%22%3A%2224%22%2C%22font-size-lg%22%3A%2224%22%2C%22font-weight%22%3A%22bold%22%2C%22font-weight-sm%22%3A%22bold%22%2C%22font-weight-md%22%3A%22bold%22%2C%22font-weight-lg%22%3A%22bold%22%2C%22google-font-family%22%3A%22’Overpass’%22%7D%7D%7D”][ffb_param route=”o gen text”]PERSPECTIVES[/ffb_param][/ffb_heading_2][ffb_paragraph_2 unique_id=”5efspqd7″ data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22text-is-richtext%22%3A%220%22%2C%22align%22%3A%22text-left%22%2C%22align-sm%22%3A%22%22%2C%22align-md%22%3A%22%22%2C%22align-lg%22%3A%22%22%7D%7D%7D”][ffb_param route=”o gen text”][/ffb_param][/ffb_paragraph_2][ffb_paragraph_2 unique_id=”5efspqd8″ data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A0%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22text-is-richtext%22%3A%220%22%2C%22align%22%3A%22text-left%22%2C%22align-sm%22%3A%22%22%2C%22align-md%22%3A%22%22%2C%22align-lg%22%3A%22%22%7D%7D%7D”][ffb_param route=”o gen text”][eon_news_leadership][/ffb_param][/ffb_paragraph_2][/ffb_column_1][ffb_column_1 unique_id=”3c1r625a” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A0%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22xs%22%3A%2212%22%2C%22sm%22%3A%22unset%22%2C%22md%22%3A%224%22%2C%22lg%22%3A%22unset%22%2C%22is-centered%22%3A0%2C%22not-equalize%22%3A0%2C%22is-bg-clipped%22%3A0%2C%22xs-last%22%3A%22no%22%2C%22sm-last%22%3A%22unset%22%2C%22md-last%22%3A%22unset%22%2C%22lg-last%22%3A%22unset%22%2C%22xs-offset%22%3A%22unset%22%2C%22sm-offset%22%3A%22unset%22%2C%22md-offset%22%3A%22unset%22%2C%22lg-offset%22%3A%22unset%22%2C%22xs-pull%22%3A%22unset%22%2C%22sm-pull%22%3A%22unset%22%2C%22md-pull%22%3A%22unset%22%2C%22lg-pull%22%3A%22unset%22%2C%22xs-push%22%3A%22unset%22%2C%22sm-push%22%3A%22unset%22%2C%22md-push%22%3A%22unset%22%2C%22lg-push%22%3A%22unset%22%2C%22xs-overlap%22%3A%22no%22%2C%22sm-overlap%22%3A%22unset%22%2C%22md-overlap%22%3A%22unset%22%2C%22lg-overlap%22%3A%22unset%22%7D%7D%7D”][ffb_image_2 unique_id=”8404uujm” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22img%22%3A%7B%22img%22%3A%22%7B%5C%22id%5C%22%3A11953%2C%5C%22url%5C%22%3A%5C%22https%3A%2F%2Feon.com.ph%2Fwp-content%2Fuploads%2F2024%2F11%2FPTI-2021.png%5C%22%2C%5C%22width%5C%22%3A600%2C%5C%22height%5C%22%3A338%7D%22%2C%22fullwidth%22%3A%221%22%7D%2C%22blank%22%3A%22null%22%7D%7D%7D”][/ffb_image_2][ffb_paragraph_2 unique_id=”84051acd” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22text-is-richtext%22%3A%221%22%2C%22align%22%3A%22text-left%22%2C%22align-sm%22%3A%22%22%2C%22align-md%22%3A%22%22%2C%22align-lg%22%3A%22%22%7D%7D%7D”][ffb_param route=”o gen text”]

The 2021 Philippine Trust Index, titled RISE & RESPOND: Trust Rewards the Agile and the Future-Ready is the seventh iteration of the research. EON collected responses from over 800 Filipinos aged 18 and above from August to September 2021 to answer the question, “In light of the crisis caused by the pandemic, how much does the public trust these institutions to step up for the Filipinos and do what is right?”

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The Philippine Trust Index (PTI) is the EON Group’s proprietary biennial research that looks into the levels and drivers of trust among Filipinos all over the Philippines. It is a nationwide survey that cuts across socioeconomic, educational, geographic and demographic backgrounds to discover just how much Filipinos trust the six key institutions in society – the Government, the Business Sector, the Media, Non-Governmental Organizations, the Church and the Academe. This initiative is driven by EON’s commitment to championing truth-telling for meaningful and lasting change. The PTI is born out of the belief that telling the truth well can only be done by understanding trust in the Filipino society.

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PTI 2019: Who’s capitalizing on society’s new currency? is the sixth iteration of the research. EON collected responses from over 1,400 Filipinos aged 18 and above from March to April 2019. This year, EON formalized the PTI – Groundswell as it’s online component. The report includes a look at the conversations expressing trust and distrust about the six institutions to supplement PTI with the context of the digital space. 

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The PTI is born out of the belief that telling the truth well can only be done by understanding trust in the Filipino society.  

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[eon_pti_report]

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PTI 2017: The Philippine Paradox explores the growing trust of Filipinos despite the continuous global uncertainty as the fifth iteration of PTI. The 1,200 Filipino respondents aged 18 and above from March to April 2017 represent the sentiments of the general public. As EON has always endeavored to remain timely and relevant, PTI goes beyond trust levels to look deeper into pressing issues important to Filipinos.

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Groundswell harnesses the power of online conversations to help brands proactively manage their reputation. It combines cutting edge social listening tools with the sharpest minds in Communications to enable timely, informed, strategic decisions to win in the social arena.

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Groundswell harnesses the power of online conversations to help brands proactively manage their reputation. It combines cutting edge social listening tools with the sharpest minds in Communications to enable timely, informed, strategic decisions to win in the social arena.

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