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For the sixth iteration of the PTI, EON collected responses from over 1,400 Filipinos aged 18 and above from March to April 2019. This year, EON also formalized PTI – Groundswell as its online component. The report includes a look at the online conversations expressing trust and distrust about the six institutions to supplement PTI with the context of the digital space.

 

The PTI offers valuable insights for communication planning and campaign development. Public relations practitioners, marketing specialists, advertisers and advertising executives, sales people, social media strategists, and advocates are encouraged to use the data to better understand their target audiences. Leaders, CEOs, government officials, or the media could also use the PTI to gain additional inputs in understanding the culture of trust in the Philippines.

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