The Philippine Trust Study (PTS) is the EON Group’s proprietary research that looks into the levels and drivers of trust among Filipinos all over the Philippines. The nationwide survey has served as a vital resource, offering insights into the evolving expectations Filipinos hold for their leaders, institutions, and businesses.

We have partnered with Ateneo de Manila University’s Development Studies Program, to bring you the 2024 Philippine Trust Study, “The Accountability Revolution: Why Filipinos Demand Proof Before Trust," which captures a transformative shift in the way trust is earned today. Delve into how Filipinos are increasingly seeking concrete evidence and measurable outcomes before extending trust, making accountability a defining expectation across sectors. See how this heightened demand for transparency and reliability has fundamentally redefined how institutions gain public confidence.

EON continues to shine a light on these critical dynamics, empowering institutions to understand and meet the evolving standards of trust in Philippine society.