THE CHALLENGE
With multiple car shows and summits happening in 2024, how does CAMPI establish its legacy through cementing the Philippine International Motor Show as the biggest auto show of mobility disruptors in the country?
STRATEGIC STORYTELLING
EON responded to the challenge by anchoring the PIMS narrative on the mobility revolution. Recognizing the evolving perceptions of automotives and their role in meeting modern economic demands, EON developed a story that speaks to this shift. The message was rooted in data-driven insights about sustainability, innovation, and the changing landscape of mobility, ensuring the communication reached the audience at the perfect moment as conversations around EVs and sustainable transport gained momentum globally and locally.
WORK THAT SURPRISES
The chosen theme, “Dare. Drive. The Future Redefined,” captured attention with its boldness and energy. This fresh take positioned PIMS as not just another motor show but as a pioneering event daring to introduce groundbreaking innovations. It surprised stakeholders by reframing the automotive industry’s role in societal progress, encouraging them to embrace the unknowns of the mobility revolution and driving excitement through the unveiling of new technologies. The theme also gave the event a distinctive identity, separating it from the more traditional approaches of MIAS and EV Summit.
To add to the surprises of PIMS 2024, Mitsubishi launched a seven seater SUV Concept, the DST, which was the first vehicle that was globally launched at a Philippine Motor Show
SUSTAINABLE CONVERSATIONS
PIMS 2024 sparked conversations within the automotive community, industry leaders, and consumers about the future of mobility. By aligning with top automotive brands and placing sustainability and innovation at the forefront, the event created lasting engagement that went beyond the event dates. The campaign facilitated collaboration among industry stakeholders, fostering a continuous dialogue about how the automotive sector can contribute to the country’s mobility solutions and environmental goals.
The event achieved a social media reach of 3.1 million users, with 76K clicks to the online ticketing site and 3,758 total online ticket sales. It also attracted over 41K attendees.
The total estimated PR value reached 30 million, driven by EON-initiated PR content releases.
