News & Updates
The EON Group’s Philippine Trust Index Wins Bronze at the PR Awards Asia 2022
EON is also the only firm in the country to be recognized across all categories this year by the award-giving body. The EON Group, one of the largest independent, Filipino-owned, and award-winning integrated communications firms in the Philippines, wins Bronze for Best Use of Analytics at PRWeek and Campaign Asia’s PR Awards Asia 2022. EON’s entry, titled Measuring Filipinos’ Trust During a Pandemic, is based on its latest Philippine Trust Index (PTI), a proprietary nationwide research study that examines the country’s trust landscape and measures the levels and quality of trust Filipinos have for social institutions. EON has been producing this study biennially for the past decade.
The PTI is EON’s landmark project that capitalizes on data-centric intelligence and insights. For 2021, it used data gathered from a face-to-face nationwide study conducted from August to September 2021 among 800 respondents from different socio-economic and demographic backgrounds. It compared the findings with the Groundswell Report from EON’s Strategic Planning and Analytics unit, which used keywords to scan and gather online public conversations held between August 2020 and August 2021 and manually tagged them for expressing either trust, distrust, or a neutral sentiment in social institutions. By looking at the country’s trust landscape from both on-the-ground and online perspectives, the PTI 2021 was able to zero in on the factors that influenced public trust during the pandemic and provide context and nuance to them.
“We’re very happy to continue the EON tradition of championing Filipino excellence through substantive work that benefits every stakeholder whose success depends on trust,” says Malyn Molina, President and Chief Operating Officer of the EON Group. “As builders of trust, we will continue to monitor the country’s trust landscape and its dynamic movement across industries.”
In its commitment to foster trust among partners and stakeholders, EON has remodeled its scope of work and expanded its research and analytics services to serve as an industry pioneer in substantiating its innovative and creative work with data-driven perspectives. Its think tank and insights laboratory EON Trust Central leads the creation of data-mined white papers on various industries, changing consumer behavior, and social behavior with the help of a partnership with a market research company’s mobile app technology. Meanwhile, the firm’s Strategic Planning and Analytics unit produces reports on dominant and emerging online trends and sentiments by culling keyword mentions on social media and tagging their content for planners to flesh out data-based insights. These capabilities help synergize the different components of EON’s work and make its campaigns creative and effective.
“Recognitions for our industry-leading data intelligence practice are what tells us that we are on the right path. Our clients and audience can be sure that EON’s practices will only improve for the better from here on,” Molina adds.
The EON Group Wins Silver at Campaign Asia’s Philippines PR Agency of the Year 2021
The EON Group, one of the largest independent, Filipino-owned, and award-winning integrated communications firms in the Philippines, wins Silver at Campaign Asia’s Philippines PR Agency of the Year 2021. This is the third time EON has bagged a win at Campaign Asia’s prestigious awards since 2017.
Sticking to its singular purpose of building trust between its partners and stakeholders, EON continues to champion truth-telling and inspire leadership through its mantra for the year, “Rebuilding with Purpose.” EON believes that in order to rebuild the company, they must build trust by doing great work.
“Trust remains as the strongest tool for any company to recover from a crisis, and we made it a point to respond to the needs of our clients in terms of decision-making and policy development by remodeling our scope of work and stepping up our research and analytics services,” says Junie Del Mundo, Chief Executive of The EON Group.
EON also believes that the business’s greatest asset has always been its people. Working on a new company culture and offering flexibility through a hybrid workplace, growth opportunities, and psychological support are just a few of the things EON has rebuilt for the betterment of its employees.
“We now know that for people to thrive in this new work environment, the idea of ‘work-life’ balance must not be left to the employees to figure out on their own. It must be a belief system that the company stands by. We hope that this recognition inspires other agencies and their leaders as we continue to navigate and hope for a better year to come”.
PINOY POWER: How the Unique Filipino Identity Sparked a New Kind of Revolution
This year marks the 34th anniversary of the EDSA People Power. Filipinos have shown the world the true power of democracy. This was the time in our history where opposing ends met, where soldiers and civilians shook hands despite the Proclamation, and where Muslims and Christians marched together. This was the time when their identity as Filipinos is the only thing that mattered. They did not only hope for freedom, they took action. EON has captured the Filipino essence in Four C’s—caring, colorful, creative, and collaborative. These represent a unique fusion that is authentic to Filipino heritage and set of values which lie at the core of People Power. Filipinos are generally engaged and highly-relational people. We easily empathize, especially with our culture of bayanihan. As a people with an instinct for caring for others, not only towards their country but the welfare of their countrymen, we realized the first nonviolent revolution that ever took place. We redefined the idea of a revolution. This further underlines our creativity—in distinct Pinoy fashion, we revolted with songs, rosaries, and flowers against guns and military weapons. With these actions, not only did we surprise the world with our peaceful protest, we inspired other countries across the world to do the same. The diversity of the Filipino people signifies how principally colorful we are, not only with our festivities but in our capability to unite to fight for democracy—regardless of religion, age, or class. The People Power Revolution also brought to life Filipinos’ collaborative nature and its almost magical effects of driving societal change. The support shown by Filipinos across the country proved that a single ideology or aspiration strongly supported by heart as one nation can drive progress that cannot be cut short by mere physical distance. In our celebration of this year’s People Power, we recognize the inherent power of the Pinoy. Our indomitable spirit has shown a strength that made it possible to weather through trials and enact change for the better. In trying times, this is worth keeping in mind. It's the people that make a nation, and it is, indeed, the creative, collaborative, caring, and colorful Filipino that makes this nation worth fighting for. Maligayang pagdiriwang at mabuhay tayong lahat!
Filipinos Remain Invested in Country Despite Declining Trust Levels
The EON Group uncovers the state of trust in the 2019 Philippine Trust Index Makati, Philippines – The EON Group, a communications consultancy delivering data-inspired and human-centered solutions, launched the sixth iteration of the Philippine Trust Index (PTI) on September 09 at The Peninsula Manila. “PTI 2019: Who’s Capitalizing on Society’s New Currency?” revealed that trust levels have declined across six key institutions in society - Government, the Business Sector, the Media, Non-Governmental Organizations (NGOs), the Church and the Academe. NGOs saw the most prominent drop of 22% from its 2017 ratings. Apart from a decline in trust levels, Filipinos’ performance ratings of the trust drivers across all institutions have also declined in 2019, compared to their 2017 performance. “Changes around us are becoming more turbulent and societies more fragmented, that trust now holds an even greater power across all institutions, said Junie del Mundo,” Co-Founder and Chief Executive of the EON Group. “In the Sixth Philippine Trust Index, we took a deep dive into Filipinos’ trust against the backdrop of these changes.” Despite the drop in trust levels in the six key institutions, Filipinos remain invested in their country with a total of 99% of respondents choosing to retain the Philippines as their country of permanent residence. With this, EON urges all institutions to work together and invest in the trust of Filipinos so they can keep calling their country home. “We hope that through the PTI, we can all get a glimpse of a snapshot of our people’s wealth of trust, and that we are all provoked to ask the right questions moving forward,” del Mundo said. “This wealth of trust, like any wealth, must be managed, grown, and invested properly. After all, this is the only kind of wealth we can truly keep and bring with us after we pass on.” The PTI is EON’s multi-awarded propriety nationwide research that cuts across socioeconomic, educational, geographic and demographic backgrounds to discover just how much Filipinos trust the six key institutions in society. This encompasses the Government, the Business Sector, the Media, Non-Governmental Organizations, the Church and the Academe. For its sixth iteration, EON gathered responses from over 1,400 Filipinos across the nation, from March to April 2019. The communications consultancy also formalized PTI-Groundswell as the online component of the study, with the aim of adding the context of the digital space: the unseen chamber of ideas and opinions that has become an inseparable avenue in shaping opinions, speculation, and audience perception. The PTI is globally recognized with a Gold Quill Award of Merit 2018 by the International Association of Business Communicators (IABC).
CineSpectra 2019 champions film as a tool for advocacy
Manila, August 14 2019 – As new technologies and media innovations empower Filipinos of all backgrounds to share their stories, the EON Foundation, Film Development Council of the Philippines (FDCP), and LoveYourself Inc. come together to use the power of a story to move the country forward. Together the three will host CineSpectra 2019, a film festival with a cause, debuting August 26 in Trinoma Mall, Quezon City. With the inaugural theme of “Your Judgment, Their Life,” the event will feature ten short, locally produced films that challenge perceptions and inspire viewers to think critically about HIV, AIDS, and their impact on society.
CineSpectra is the result of one year of collaboration between EON Foundation, the FDCP, and LoveYourself Inc. to conceptualize the festival, secure resources, and train filmmakers to create films that take advocacy to new levels. From the 97 entries submitted, ten finalists from across the Philippines were selected to fully develop their ideas. Along the way, finalists attended labs which refined their filmmaking craft, as well as sessions which heightened their understanding of key topics related to HIV, AIDS, and sexual health. The result is films which spark engagement in an issue often considered too controversial for mainstream conversations.
“This festival is all about using film and storytelling to get people invested in an important cause,” noted Liza Dino Seguerra, Chair of the FDCP. “Each of CineSpectra’s films cast a spotlight on the multiple dimensions of HIV. Some are serious, and some are light-hearted, but all ten compel the audience to really think about how we can break the stigma over HIV in the Philippines.”
CineSpectra 2019: Your Judgment, Their Life takes place from August 26 to 27 at Trinoma Mall, Quezon City, and from the 28th through the 30th in Cinematheque venues in Manila, Iloilo, and Davao. A formal program to premiere the short films will take place on the 26th and conclude with a ceremony which awards three stand-out entries. To sustain the momentum, FDCP will screen one film from the ten as part of the nationwide Sine Kabataan 3 event in September, to be paired with Pista ng Pelikulang Pilipino full length counterparts. Meanwhile, the EON Foundation will promote the films through digital campaigns and events in collaboration with its various partners.
“We’ve purposely built CineSpectra so that it inspires discussions long after the festival has formally concluded,” noted Adam Crayne, Advocacy Lead for the EON Foundation. “For an issue as relevant and timely as this one, conversations need to keep going until we’ve reversed the course of HIV and AIDS in the Philippines. We commit to working with our partners and the public to use film and storytelling as a medium that enables the change we need to create.”
About The EON Foundation:
Founded in 2018, the EON Foundation is the official Corporate Responsibility Wing of The EON Group. Since its inception, the Foundation has championed communication for the greater good through projects and partnerships with local nongovernmental organizations whose advocacies align with the United Nations’ Top 5 Sustainable Development Goals (SDGs): No Hunger, No Poverty, Good Health for All, Quality Education, and Gender Equality. To learn more, please visit: http://eonfoundation.org.ph/
About FDCP:
The Film Development Council of the Philippines is the government-backed lead agency for film in the Philippines, ensuring that the economic, cultural and educational aspects of film are effectively represented at home and abroad. It aims to recognize Filipino artistry in films, promote the Philippines and its talents globally, protect film’s cultural heritage, and empower every Filipino through film development and education. For more information, please visit: http://www.fdcp.ph/
About LoveYourself:
LoveYourself believes that self-worth is the key to building an empowered community, where everyone has an active desire for a healthy and vibrant self-worth, especially youth and males who have sex with males (MSMs). Through awareness, education, counseling, social interactions, and activities that weave these elements into unity, LoveYourself takes delight in spreading the value of self-worth and the critical importance of loving oneself. For more information, please visit: http://www.loveyourself.ph/
Jeannie Javelosa named a Go Negosyo Inspiring Filipina Entrepreneur of 2018
Manila, Philippines (28 February 2018) – Jeannie Javelosa, co-founder of ECHOstore, the Philippines’ first concept store for sustainable lifestyle as well as of stakeholder relations firm and consulting agency, EON Group, has been recognized by Go Negosyo as one of its inspiring Filipina entrepreneurs for 2018. Javelosa's entrepreneurial spirit first flourished when she co-founded the EON Group in 1998 with Filipino diplomats Junie del Mundo and Romy Manalo, and helped lead this three-person team into one of the biggest communications firms in the country. However, it was Javelosa's pioneering work in marrying environmental sustainability, community development, and women's economic empowerment to create the ECHOstore brand that earned Javelosa worldwide attention and recognition. Drawing from her experience with EON and its longstanding advocacy to brand the Philippines, Javelosa co-founded ECHOstore with the ambition of creating a space where Filipino artisans and indigenous communities can sell their products that highlight the creativity and color of the local culture. Javelosa eventually scaled up this advocacy by partnering with the GREAT Women Project to provide training and market feedback to women in micro-enterprises whose work and business opportunities are often limited by systemic issues. Together, ECHOstore and Great Women help Filipinas and other ASEAN women gain access to a much bigger market, enhance their product development, and become ambassadors of their own culture. It is this strong sense of entrepreneurship directed toward social good that earned Javelosa a place among Go Negosyo's Inspiring Filipina Entrepreneurs this 2018. The 10th annual Inspiring Filipina Women Entrepreneurs recognizes Filipinas who embrace passion, creativity and compassion to lead the creation of an innovative enterprise that supports local communities and inspires others. The winners are those who elevate Philippine entrepreneurship, and are well-respected by their peers in the business community. For more information about the 2018 Inspiring Filipina Entrepreneurs, please visit Go Negosyo’s website.
