Malyn is a consummate communications professional with expertise gained from more than two decades of agency experience, with 13 years as part of the senior leadership. She built her multi-sector and multi-industry knowledge and experience leading campaigns for Asian and global conglomerates in Healthcare, FMCG, Power, and Automotive industries, among others.
Her expertise in Corporate Reputation and Brand Management, Public Affairs and Government Relations, and Risk Mitigation and Crisis Management has been highly instrumental for successful campaigns for companies in highly regulated industries. She has also built considerable experience in specialized services such as Capacity Building, Advocacy and Grassroots Outreach, and Developmental Communications, which were greatly leveraged to develop multi-stakeholder campaigns for clients in food, technology, heavy industry sectors.
She was Edelman Vietnam’s Chief Operations Officer and Head of Corporate. Under her leadership, Edelman Vietnam was awarded PR Agency of the Year in 2021 and is now the go-to-agency for local and multinational conglomerates that need business and reputation advisory. She was also shortlisted as Mentor of the Year in the 2019 Women Leading Change Awards.
Before joining Edelman, Malyn was the Managing Director of The EON Group—Edelman’s Philippine affiliate and the only Philippine firm in the Global Top 250 ranking of PR agencies.
Malyn graduated from the University of the Philippines with a Bachelor of Arts degree in Social Science, majoring in Behavioral Studies. She also completed a Senior Executives Program in Asian Institute of Management (AIM). Malyn is a member of the International Federation of Business & Professional Women (BPW International).