Make Room for the Healing Power of Play

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Happiness heals, especially for children in hospitals who use it as a source of inspiration and as a beacon of hope. The Make Room campaign was created especially for that purpose. A joint effort between EON and the Kythe Foundation, the campaign made use of real-life stories spread across various platforms that reached out to the kind-hearted nature of Filipinos. Make Room drove the audience to find ways to help children heal in more holistic ways.

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Since 1992, Kythe has been the only organization in the country offering the Kythe Child Life Program (CLP), sending trained professionals and volunteers to conduct play-inspired activities as a form of psychosocial support. The Make Room campaign was birthed from a study that showed that children who join CLP activities had lower levels of anxiety – making them calmer and more cooperative during treatments.

[/ffb_param][/ffb_paragraph_2][ffb_image_2 unique_id=”37re5j2c” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22img%22%3A%7B%22img%22%3A%22%7B%5C%22id%5C%22%3A1478%2C%5C%22url%5C%22%3A%5C%22https%3A%2F%2Fwww.eon.com.ph%2Fwp-content%2Fuploads%2F2019%2F04%2Fborder-IBPAP.png%5C%22%2C%5C%22width%5C%22%3A69%2C%5C%22height%5C%22%3A8%7D%22%2C%22responsive%22%3A%220%22%7D%2C%22blank%22%3A%22null%22%7D%7D%7D”][/ffb_image_2][ffb_paragraph_2 unique_id=”37re9r3e” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22text-is-richtext%22%3A%220%22%2C%22align%22%3A%22text-left%22%2C%22align-sm%22%3A%22%22%2C%22align-md%22%3A%22%22%2C%22align-lg%22%3A%22%22%7D%2C%22clrs%22%3A%7B%22font-size%22%3A%2230px%22%2C%22font-size-sm%22%3A%2230px%22%2C%22font-size-md%22%3A%2230px%22%2C%22font-size-lg%22%3A%2230px%22%2C%22google-font-family%22%3A%22’Overpass’%22%7D%2C%22a-t%22%3A%7B%22custom-style%22%3A%22max-width%3A 400px%3B%22%7D%7D%7D”][ffb_param route=”o gen text”]“Happiness heals, especially for children in hospitals who use it as a source of inspiration and as a beacon of hope.”[/ffb_param][/ffb_paragraph_2][ffb_image_2 unique_id=”37rer3ij” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22img%22%3A%7B%22img%22%3A%22%7B%5C%22id%5C%22%3A1478%2C%5C%22url%5C%22%3A%5C%22https%3A%2F%2Fwww.eon.com.ph%2Fwp-content%2Fuploads%2F2019%2F04%2Fborder-IBPAP.png%5C%22%2C%5C%22width%5C%22%3A69%2C%5C%22height%5C%22%3A8%7D%22%2C%22responsive%22%3A%220%22%7D%2C%22blank%22%3A%22null%22%7D%7D%7D”][/ffb_image_2][ffb_paragraph_2 unique_id=”37reqjpj” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22text-is-richtext%22%3A%220%22%2C%22align%22%3A%22text-left%22%2C%22align-sm%22%3A%22%22%2C%22align-md%22%3A%22%22%2C%22align-lg%22%3A%22%22%7D%7D%7D”][ffb_param route=”o gen text”]Make Room would reach out to volunteers and donors who can influence other kind-hearted Filipinos. Taking inspiration from recent successful advocacies, Make Room brought its heart-tugging stories online to best become part of the target audiences’ digital lives and conversations.[/ffb_param][/ffb_paragraph_2][ffb_image_2 unique_id=”37re9ia7″ data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22img%22%3A%7B%22img%22%3A%22%7B%5C%22id%5C%22%3A1478%2C%5C%22url%5C%22%3A%5C%22https%3A%2F%2Fwww.eon.com.ph%2Fwp-content%2Fuploads%2F2019%2F04%2Fborder-IBPAP.png%5C%22%2C%5C%22width%5C%22%3A69%2C%5C%22height%5C%22%3A8%7D%22%2C%22responsive%22%3A%220%22%7D%2C%22blank%22%3A%22null%22%7D%7D%7D”][/ffb_image_2][ffb_paragraph_2 unique_id=”37rerkjj” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22text-is-richtext%22%3A%220%22%2C%22align%22%3A%22text-left%22%2C%22align-sm%22%3A%22%22%2C%22align-md%22%3A%22%22%2C%22align-lg%22%3A%22%22%7D%2C%22clrs%22%3A%7B%22font-size%22%3A%2230px%22%2C%22font-size-sm%22%3A%2230px%22%2C%22font-size-md%22%3A%2230px%22%2C%22font-size-lg%22%3A%2230px%22%2C%22google-font-family%22%3A%22’Overpass’%22%7D%2C%22a-t%22%3A%7B%22custom-style%22%3A%22max-width%3A 400px%3B%22%7D%7D%7D”][ffb_param route=”o gen text”]“Make Room brought its heart-tugging stories online to best become part of the target audiences’ digital lives and conversations.”[/ffb_param][/ffb_paragraph_2][ffb_image_2 unique_id=”37rerglo” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22img%22%3A%7B%22img%22%3A%22%7B%5C%22id%5C%22%3A1478%2C%5C%22url%5C%22%3A%5C%22https%3A%2F%2Fwww.eon.com.ph%2Fwp-content%2Fuploads%2F2019%2F04%2Fborder-IBPAP.png%5C%22%2C%5C%22width%5C%22%3A69%2C%5C%22height%5C%22%3A8%7D%22%2C%22responsive%22%3A%220%22%7D%2C%22blank%22%3A%22null%22%7D%7D%7D”][/ffb_image_2][/ffb_column_1][/ffb_section_0]