Erielle Pineda

Erielle has 9 years of experience doing digital strategy and analytics work for various verticals such as telecommunications, FMCG, technology, real estate, automotive and B2B brands across Asia.

Prior to joining EON, he has worked with Ogilvy where he handled Insights and Analytics for the Coca-Cola South East Asia Social Hub.  He has also worked as Regional Campaign Measurement Lead for Microsoft handling SEA and East Asia and was based in Cambodia, Myanmar and Singapore handling digital strategy, digital media buying and performance analytics.

Alan Navarra

Armed with 12 years of creative experience, Alan was formerly Creative Director at a global advertising agency network, handling campaigns for multinational accounts. He has been instrumental in developing award-winning creatives for Cinemalaya, Mach 5 Energy Drink, and Castrol. He also has extensive experience in handling brands across a wide range of industries, such as food and beverage, beauty, lifestyle, healthcare, real estate, banking and finance, and entertainment. Alan is also a published author and book designer.

The EON Group Wins Gold and Silver at Asia-Pacific STEVIE® Awards 2019

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Makati City – 25 April 2019 – The EON Group, a Filipino communications consultancy firm, was named the winner of a Gold Stevie® Award for Most Innovative Public Relations Agency of the Year, and a Silver  Stevie® Award for Excellence in Innovation in Business Product and Service Industries in the sixth annual Asia-Pacific Stevie Awards today. 

More than 900 nominations from organizations across the Asia-Pacific region were considered this year for various categories, and the EON Group won both Gold and Silver in two different categories that recognize best practices on innovation. 

“The communications industry is in the midst of a massive disruption, and the move to differentiate ourselves and focus on higher value services is the only logical way forward,” says Mori Rodriguez, EON’s Chief Innovation Officer. “Innovation is a corporate value and we live it in all aspects of the business, from product all the way to talent development.” 

While this is EON’s first win at the Stevie Awards, the communications consultancy has been recognised for its innovation by Enterprise Asia, winning an International Innovation Award for Organization and Culture in 2017. Among its list of recent accomplishments is the prestigious International Gold Quill Award in 2018 for the Philippine Trust Index, the company’s proprietary research that looks into the levels and drivers of trust among Filipinos, and Public Affairs Asia’s Gold Standard Award for Public Affairs Consultancy of the Year in 2018. 

“We are very pleased that entries to this program grew again this year,” said Michael Gallagher, president and founder of the Stevie Awards. We extend our warmest congratulations to all of this year’s Gold, Silver, and Bronze Stevie Award winners.”

Nicknamed the Stevies for the Greek word for “crowned,” the awards will be presented to the winners at a gala banquet at the InterContinental Hotel in Singapore on Friday, 31st of May. Details about the Asia-Pacific Stevie Awards and the list of Stevie Award winners are available at http://Asia.Stevieawards.com

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The EON Group Celebrates its CSR Culture with the Launch of the EON Foundation

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Makati, Philippines – The country’s leading communications consultancy, the EON Group, celebrates 20 years in the industry by institutionalizing more than a decade’s history of corporate social responsibility (CSR) programs and initiatives through the launch of the EON Foundation. The momentous occasion occurred on the evening of the 27th of September in the Ayala Museum, where guests were serenaded by the Philippine Madrigal Singers. 

Through the EON Foundation, the EON Group maintains its core advocacy of branding the Philippines by ensuring that every Filipino is given every opportunity to reach their full potential—to let them thrive and be their most creative, colorful, collaborative, and caring self. They are committed to helping Filipinos meet their most basic needs—needs that are aligned with the United Nations’ top five sustainable development goals: no poverty, zero hunger, good health for all, quality education, and gender equality. 

“We aim to achieve these goals by doing what we do best: using our expertise in storytelling to enable and strengthen relevant connections among non-profit organizations and key stakeholders. We believe that by telling stories, we can make even more good things happen for our partner-organizations,” says Junie del Mundo, Co-Founder and Chief Executive of the EON Group.  

CSR is deeply embedded in EON’s history, with its employees regularly engaging in volunteer activities and working tirelessly alongside trusted clients on their own CSR programs, in order to create shared value and make an impact that’s bigger and more meaningful across communities.

“Every EONite understands that CSR is not just an option – this is not something we simply do once or twice a year. CSR is in our DNA and embodies who we are as a company,” says del Mundo. 

While the launch took place in the form of a benefit concert, the EON Foundation illustrated its expertise in the industry by communicating compelling stories and messages on behalf of their six partner organizations: Love Yourself, KYTHE Foundation, GREAT Women, Hands On Manila, Museo Pambata, and Rise Against Hunger. 

An exhibit on the Foundation’s partner organizations also allowed guests ample opportunity to learn more about the causes, converse directly with the founders of the organizations, and donate to the partner organizations of their choice. With the inspiring artistry of the Philippine Madrigal Singers’ rendition on the values of Filipino pride and love, everyone embodied the spirit of generosity, and concluded a successful evening for all of the partner organizations. 

Currently, the EON Foundation partners with six organizations, but more projects and new partnerships are already in store for the next year.

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The EON Group Wins Prestigious 2018 Gold Quill Award

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The EON Group, a Filipino-owned communications firm, was awarded a Gold Quill Award of Merit by the International Association of Business Communicators’ (IABC) for its nationwide research, the Philippine Trust Index 2017. 

The Gold Quill Award is the third award that EON received for the Philippine Trust Index (PTI), but it is the first international recognition for EON’s proprietary study that looks into the levels and drivers of trust among Filipinos. Previously, the PTI of 2014 received a Philippine Quill Award of Excellence and Top Award for Communication Research in 2016, as well as a Philippine Anvil Special Award for Excellence in the Use of Research in Planning, Measurement and Evaluation in 2016. 

“Our seven-year work in the Philippine Trust Index has always been driven by our belief in the value of understanding better the Filipino people and how we build trust-based relationships and even among each other,” EON Group’s CEO, Junie del Mundo, said. “Today, we are being globally recognized for the hard work we have put in since day one in 2011, and we’re very proud of it.” 

The PTI is the EON Group’s multi-awarded proprietary research on trust in the Filipino Society. It is a nationwide survey that cuts across socioeconomic, educational, geographic and demographic backgrounds to discover just how much Filipinos trust the six key institutions in society – the Government, the Business Sector, the Media, Non-Governmental Organizations, the Church and the Academe.

While the PTI was first launched in 2011, it has undergone many changes to remain timely and relevant with every iteration. For the fifth PTI released in 2017, EON turned social media into a pillar of the study by exploring Filipinos’ trust in social media compared to other institutions, and by listening in on social media conversations about trust in the six key institutions to discover whether online discussions truly reflect on-the-ground realities. 

The creativity and expertise that the EON Group has put in has certainly paid-off because “only exceptional work earns an IABC Gold Quill Award”, said Cindy Schmieg ABC, IABC Fellow, chair of the awards committee. “The award winners represent our profession of ethical practitioners contributing to organizational outcomes.” 

 

For more than 40 years, IABC’s Gold Quill Awards have recognized excellence in strategic communication worldwide and are acknowledged as one of the most prestigious awards programs in the global communications industry. The awards will be presented at the Excellence Gala, held on Tuesday, 5 June 2018, as part of IABC’s World Conference in Montréal. For more information on the Gold Quill Awards, please visit the Gold Quill Awards website.

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EON Group’s Multimedia Production Head Noel Escondo Returns to Cannes

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Makati, Philippines –  The EON Group’s Head of Multimedia Productions and award-winning motion picture writer and director Noel Escondo is returning to the Cannes Film Festival in France for the second year in a row in May 2018, this time for his short film, Alaala. His film will be among a diverse selection in the prestigious festival’s Short Film Corner, which curates the best of short films from all over the world each year.

Alaala, or “memory”, follows the story of a man who  returns home and recounts his memories with his former lover through a poem. The film is the product of Escondo’s take on 24-hour Challenge Guerilla Filmathon during the Cinema Rehiyon 9 Film Festival in Nabunturan, Compostela Valley last August 2017. Alaala was conceived, filmed, edited and released all in one day, and it was co-produced with Patsy Ferrer and Myk Cruz through Cut! Print Productions. 

Since 1999, Escondo has been working in the film and television industry as a writer, host and director, but he only started producing films in 2016. His first film, Nakaw, earned him his first ticket to the Cannes Film Festival in 2017 and also won numerous awards including the prestigious Gawad Urian Award for Best Short Film. 

“To be included again in the Cannes Short Film Corner is overwhelming,” said Escondo, “It opens up opportunities to meet programmers and filmmakers from all around the world. It is a humbling experience.” 

Alongside his award-winning film endeavors, Escondo also heads EON Group’s newly formed Multimedia Production unit. 

“If there’s one thing that I’m really thankful for right now is that I’m working in EON, which has supported me from the beginning,” said Escondo. “The space I have in EON allows me to create content not only for our clients but also to further harness my potential as a filmmaker.” 

Escondo and his team will journey to the South of France for the 71st Cannes Film Festival in May 2018 to present their short film, Alaala. 

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