The Accountability Revolution: Filipinos Demand Proof Before Trust

The 2024 Philippine Trust Study by the EON Group and the Department of Development Studies of Ateneo de Manila University highlights the public’s call for greater accountability across all sectors   Trust in the Philippines is no longer a given; it is conditional, earned through transparency, competence, and ethical behavior. The 2024 Philippine Trust Study […]

Asia-Pacific Ministerial Conference on Disaster Risk Reduction

Media Training, Publicity and Digital Content   THE CHALLENGE The Philippines, in partnership with the United Nations Office for Disaster Risk Reduction (UNDRR), successfully hosted the Asia-Pacific Ministerial Conference on Disaster Risk Reduction (APMCDRR) 2024 from October 14 to 18 held in the PICC. The event brought together over 4,000 delegates, including representatives from governments, […]

Shang Properties

THE CHALLENGE The challenge lies in positioning Shang Properties as the premier, top-of-mind choice for premium real estate in a highly competitive market. Its rebranding presents a pivotal opportunity to craft and strengthen its Brand Story, transforming it into a distinctive, strategic advantage that sets it apart in an oversaturated property development landscape. STRATEGIC STORYTELLING […]

Watsons Slay The Swarm

  Dengue Awareness Health Edu-tainment Campaign THE CHALLENGE Watsons, a brand well-loved by Filipinos in the space of beauty and wellness, sought to establish itself in a new frontier as a leading voice in health and disease prevention. During the dengue season, they wanted to establish this position by driving health and wellness literacy among […]